Windows PC
Desktop for Windows
One billing PC is enough to send arrival photos, sale messages and invoices with Desktop Pro.
See Desktop for WindowsIndustry guide
WhatsApp Marketing for Retail Stores
Neighbourhood shops know their regular customers by name. WhatsApp lets a store tell those customers about new arrivals, sales and ready orders without printing flyers or paying for ads.
Built for: garment, electronics, grocery and neighbourhood shops.
Why WhatsApp
Why WhatsApp works for retail stores
You already know your customers
Regular customers share their number at billing. A message about something they like feels personal, not like an ad.
Photos make products real
A photo of a new arrival or a price tag tells customers whether it is worth a trip to the store.
Ready-for-pickup messages save visits
Customers do not have to ask whether an alteration, repair or order is ready.
What you can do
Six ways to use WhatsApp
- 1
New arrival alerts
Share photos of new stock with customers who like that category.
- 2
Sale and clearance announcements
Announce a sale a day early to your regulars.
- 3
Digital invoices
Send the bill as a PDF so customers have a copy.
- 4
Festival greetings and offers
Send greetings with a small festive offer.
- 5
Birthday offers
Send a coupon to customers who shared their birthday.
- 6
Order and repair ready alerts
Tell customers when something is ready to collect.
Message ideas
Sample messages you can adapt
Replace the [placeholders] with real details, and send only to people who agreed to hear from you. These are examples, not guaranteed results.
-
New arrival
Hi [Name], new [Category] have just arrived at [Store]. Sizes and colours are limited, so visit this week. Here is a photo of our favourites. Reply for prices.
-
Sale announcement
Hi [Name], our festive sale at [Store] starts tomorrow, with up to [Offer] off selected items. As a regular customer you get first look from [Time] today.
-
Ready to collect
Hi [Name], your [Item] is ready for collection at [Store]. We are open till [Time]. Please bring your bill number [Bill no.].
Which product fits
Choosing Desktop, Cloud or the API
Cloud, 24x7, any device
Cloud Sender
Stores with several branches, or owners who manage from a phone, can use Cloud, which is always on.
See Cloud SenderOfficial API
WhatsApp API
Retailers who send invoices and order status from their billing or POS software can use the Official API.
See WhatsApp APIGood habits
Do and avoid
No tool can promise that WhatsApp will never restrict a number. Sending messages that people expect is the best protection. Read our safe sending checklist.
Do
- Collect numbers at billing with a simple "May we message you offers?"
- Send photos with prices
- Tell customers about sales a day early
- Keep messages short
Avoid
- Do not message customers every day
- Do not buy phone number lists
- Do not send a blanket message to everyone
- Do not ignore requests to stop
Collect opt-ins the easy way
Put a WhatsApp QR code at your counter, on your forms or in your ads so customers start the chat themselves.
FAQ
Retail Stores: common questions
Can't find your answer? Talk to us, we reply on WhatsApp and email.
How do I get customers' numbers legally?
Ask at billing whether they would like to hear about offers on WhatsApp, and note their yes. Numbers you collect for billing alone are not permission for promotions.
Can I send invoices on WhatsApp?
Yes. Attach the bill as a PDF with a short caption. Desktop Pro supports files and photos with captions in a campaign.
How many offers are too many?
For most shops, one or two messages a week at most. Watch the replies: more "stop" messages mean you should send less.
Which product suits a single shop?
Desktop Pro on the billing PC is the simplest start. If you want to run campaigns from your phone as well, choose Cloud.
Start with WhatsApp for your retail stores business
Try the Cloud sender free, or message us and we will help you choose the right product.