Windows PC
Desktop for Windows
A solo broker who works from one Windows PC can start with Pro: attach brochures with captions and keep replies in one window.
See Desktop for WindowsIndustry guide
WhatsApp Marketing for Real Estate
Property buyers ask questions, compare options and take weeks to decide. WhatsApp lets real estate teams answer quickly, share brochures and photos, and follow up after a site visit without chasing people on calls.
Built for: builders, brokers and property consultants.
Why WhatsApp
Why WhatsApp works for real estate
Buyers are already on it
Enquiries from ads, portals and walk-ins usually come with a mobile number. A WhatsApp follow-up feels natural, and the buyer can reply when it suits them instead of picking up a call.
Share what buyers need to see
Floor plans, brochures, location pins and site photos fit in one chat, where buyers can save them and forward them to the family members who help decide.
Long decisions need gentle follow-ups
A property decision can take weeks. A short, useful message after a visit keeps you in the conversation without a cold call.
What you can do
Six ways to use WhatsApp
- 1
New listing alerts
Tell people who asked for a 2 BHK in a locality when a matching property comes up.
- 2
Site visit confirmations
Send the time and the map location, and a reminder the day before.
- 3
Brochure and price sheet sharing
Send the PDF right after an enquiry, while interest is fresh.
- 4
Post-visit follow-ups
Thank buyers for visiting and offer a second visit with their family.
- 5
Construction progress updates
Keep existing buyers informed with photos and milestone updates.
- 6
Greetings and referrals
Send festival wishes and politely ask happy buyers for a referral.
Message ideas
Sample messages you can adapt
Replace the [placeholders] with real details, and send only to people who agreed to hear from you. These are examples, not guaranteed results.
-
New listing alert
Hi [Name], a new 3 BHK in [Locality] matches what you were looking for. Budget: [Range]. Would you like the brochure and a site visit slot this weekend? Reply YES and I will send the details.
-
Site visit reminder
Hi [Name], a reminder about your site visit tomorrow at [Time] at [Project]. Location: [Map link]. Reply here if you would like to reschedule.
-
After the visit
Hi [Name], thank you for visiting [Project] today. I have attached the floor plan and price sheet. Happy to answer questions or arrange a second visit with your family.
Which product fits
Choosing Desktop, Cloud or the API
Cloud, 24x7, any device
Cloud Sender
Property teams get leads at all hours. Cloud keeps campaigns and replies running when nobody's PC is on, and every agent can log in from a phone or laptop.
See Cloud SenderOfficial API
WhatsApp API
Developers who send booking and payment-stage updates to many buyers can use the Official API with approved templates.
See WhatsApp APIGood habits
Do and avoid
No tool can promise that WhatsApp will never restrict a number. Sending messages that people expect is the best protection. Read our safe sending checklist.
Do
- Message people who enquired or asked for updates
- Match the message to their budget and locality
- Send brochures after they ask for them
- Keep a note of who asked you to stop
Avoid
- Do not message numbers from bought lists
- Do not send one identical text to everyone
- Do not send many messages in a day to one person
- Do not promise returns or guaranteed appreciation
Collect opt-ins the easy way
Put a WhatsApp QR code at your counter, on your forms or in your ads so customers start the chat themselves.
FAQ
Real Estate: common questions
Can't find your answer? Talk to us, we reply on WhatsApp and email.
Where should I get buyers' numbers from?
Use numbers from people who enquired with you, visited a site, filled a form or asked to be updated. Note when and how they agreed, so you can show it later.
Can I send brochures and site photos in bulk?
Beta Sender Desktop Pro lets you attach files and photos with captions to a campaign. The Cloud sender includes a file manager for the media you send often.
Is it okay to send project details on WhatsApp?
Yes, but check your state's RERA rules for what must appear in project promotions, such as your registration number, and keep every detail accurate.
Which product is best for a small property firm?
If a few people share leads, start with Cloud. If one person works on one Windows PC, Desktop Pro is the lower-cost start. Both use your own WhatsApp number, so follow the safe sending habits on this page.
More industry guides
Start with WhatsApp for your real estate business
Try the Cloud sender free, or message us and we will help you choose the right product.