Safe sending
Safe sending checklist
A one-page checklist to run before every WhatsApp campaign: consent, list quality, message content and pacing.
Updated
No tool can guarantee that WhatsApp will never restrict an account. This checklist lowers the risk. Run through it before every campaign.
Before you send
- Everyone on the list agreed to hear from you, and you can show how and when.
- The list is clean: no duplicates, invalid numbers or people who asked to stop.
- Your message says who you are in the first line.
- Your message is personalised, not identical for everyone.
- It includes a simple way to stop, such as “Reply STOP”.
- The content is honest, and links go to sites you control.
- You tested the campaign on your own numbers.
While you send
- Start small with a new number, and increase slowly.
- Keep a steady pace. Do not send hundreds of messages in a minute.
- Do not message the same person many times in a day.
- Watch the replies. If many people say stop or complain, pause the campaign.
After you send
- Remove anyone who asked to stop, straight away.
- Note which messages got good replies.
- If your number is restricted, stop sending from it and review your list and content before you do anything else.
When to use the Official API
For business-critical or high-volume messaging, the Official WhatsApp Business API is the safer route. See WhatsApp API.
More detail: how to send bulk WhatsApp messages without getting blocked.