Windows PC
Desktop for Windows
Small sellers can send campaigns, such as a festive offer to opted-in customers, from a Windows PC with Desktop Pro.
See Desktop for WindowsIndustry guide
WhatsApp Marketing for E-commerce Brands
Shoppers want to know where their order is and whether an item is back in stock. WhatsApp reaches them where they already chat, and it works for automatic order updates as well as campaigns you send yourself.
Built for: online stores, d2c brands and marketplace sellers.
Why WhatsApp
Why WhatsApp works for e-commerce brands
Order questions never stop
Where is my order, can I change the address, when will it ship? A proactive update answers these before the customer has to ask.
COD and address confirmation
A quick confirmation before dispatch can help you catch wrong addresses and fake orders on cash-on-delivery sales.
Past customers already trust you
A message about a restock or a new launch is a simple way to bring back people who bought from you before.
What you can do
Six ways to use WhatsApp
- 1
Order and shipping updates
Confirmation, dispatch and out-for-delivery messages.
- 2
COD and address confirmation
Confirm the order and the delivery address before you ship.
- 3
Back-in-stock alerts
Tell customers who asked to be notified when an item returns.
- 4
Abandoned cart reminders
Remind shoppers who left items behind, only if they agreed to messages.
- 5
Review requests
Ask for feedback a few days after delivery.
- 6
Sale and launch announcements
Announce festive sales and new products to opted-in customers.
Message ideas
Sample messages you can adapt
Replace the [placeholders] with real details, and send only to people who agreed to hear from you. These are examples, not guaranteed results.
-
Order shipped
Hi [Name], your order #[Order ID] has shipped. Track it here: [Tracking link]. Expected delivery: [Date].
-
Back in stock
Hi [Name], good news: [Product] is back in stock. You asked us to let you know. Order here: [Link]. Stock is limited.
-
Review request
Hi [Name], we hope you are enjoying your [Product]. Could you share a quick review? It takes a minute and helps other shoppers: [Link]. Thank you!
Which product fits
Choosing Desktop, Cloud or the API
Cloud, 24x7, any device
Cloud Sender
Brands that run regular campaigns, and want a chatbot or autoresponder for common questions, can use Cloud, which runs 24x7.
See Cloud SenderOfficial API
WhatsApp API
Automatic order, shipping and COD messages belong on the Official WhatsApp API: approved templates, plus a REST API and webhooks to connect your store.
See WhatsApp APIGood habits
Do and avoid
No tool can promise that WhatsApp will never restrict a number. Sending messages that people expect is the best protection. Read our safe sending checklist.
Do
- Send order updates only to people who ordered
- Ask permission before promotional messages
- Use the customer's name and order details
- Give a clear way to stop messages
Avoid
- Do not send promotions to buyers who never opted in
- Do not use one text for every product
- Do not send cart reminders without consent
- Do not send several reminders in one day
Collect opt-ins the easy way
Put a WhatsApp QR code at your counter, on your forms or in your ads so customers start the chat themselves.
FAQ
E-commerce Brands: common questions
Can't find your answer? Talk to us, we reply on WhatsApp and email.
Can I send order updates automatically?
Yes, through the Official WhatsApp API with approved templates, connected to your store using a REST API and webhooks. We can help you plan the setup. Desktop and Cloud suit campaigns that you start yourself.
Why use the API instead of a bulk sender for order updates?
Order updates are business-critical and go out all day. The official route is built for that volume and avoids the account risks that come with unofficial sending.
Can a chatbot answer "where is my order"?
A chatbot can answer fixed questions such as return policy and delivery time. Live order status needs a connection to your order data, which is an API project.
Is it okay to message every customer in my database?
Only the ones who agreed to hear from you on WhatsApp. Collect opt-in at checkout with a clear tick box and keep a record of it.
Start with WhatsApp for your e-commerce brands business
Try the Cloud sender free, or message us and we will help you choose the right product.