Official WhatsApp Business API
The official WhatsApp API, set up for you
Send approved template messages, run broadcasts, automate replies and connect WhatsApp to your own systems, through the official WhatsApp Business Platform.
Pricing is based on your volume. Meta's own message charges are separate.
Your Business
Official business account
Why the API
Built for businesses that message at scale
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Official WhatsApp route
Built on WhatsApp's own Business Platform, designed for business messaging at scale.
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Approved message templates
Send order updates, reminders, alerts and offers using templates approved by WhatsApp.
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Broadcasts to opted-in customers
Reach customers who agreed to hear from you, with the right template for each message.
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Chatbots and automation
Reply automatically to common questions and route conversations to your team.
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REST API and webhooks
Connect WhatsApp to your website, app, CRM or billing system.
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Built to scale
Made for businesses that send many messages and cannot rely on an unofficial method.
What you can send
Common ways businesses use it
Templates are approved by WhatsApp, and customers need to have opted in to receive your messages.
- Order and delivery updates
- Appointment reminders
- Payment and invoice reminders
- One-time passwords (OTP)
- Customer support conversations
- Offers and announcements to opted-in customers
Getting started
From request to go-live
- 1
Tell us what you need
Share your business, expected volume and the messages you want to send.
- 2
Set up your business and number
We guide you through your Meta business details and the number you will use.
- 3
Get your templates approved
We help you prepare message templates and submit them to WhatsApp for approval.
- 4
Go live
Connect your systems or start broadcasting and automating conversations.
API vs senders
Official API or Desktop/Cloud sender?
Both are useful. Choose based on your volume, budget and how critical your messages are.
| Topic | Official WhatsApp API | Beta Sender Desktop / Cloud |
|---|---|---|
| Route | Official WhatsApp Business Platform | Your own WhatsApp account |
| Best for | Large, business-critical messaging | Quick start and smaller campaigns |
| Business messages | Approved templates, opted-in customers | Sent from your own number |
| Setup | Business details, number setup, template approval | Install or sign up and connect your number |
| Risk of account restriction | Lowest when you follow WhatsApp's rules | Higher if messages look like spam |
Looking at the senders instead? See Desktop for Windows or Cloud.
Pricing
Custom quote based on your volume
Our service fee depends on your volume and setup. WhatsApp (Meta) charges its own per-message fees, which depend on the message category and country, and these are separate. We will explain both clearly before you start.
What is the WhatsApp Business API?
It is the official way for businesses to connect to WhatsApp at scale. Instead of using a phone or a browser, your systems send and receive messages through WhatsApp's Business Platform, with approved message templates for business-initiated messages.
Is the API different from the Desktop and Cloud senders?
Yes. Beta Sender Desktop and Cloud work through your own WhatsApp account. The WhatsApp Business API is the official route provided by WhatsApp, built for larger and business-critical messaging.
Can I send bulk marketing messages with the API?
Yes, using message templates approved by WhatsApp, to customers who have opted in to hear from your business. WhatsApp sets rules on templates, opt-in and quality, and we help you follow them.
How much does it cost?
Pricing depends on your volume and setup. WhatsApp (Meta) also charges its own per-message fees, which depend on the message category and country. These are separate from our service fee. Message us and we will share a clear quote.
Can I use my current WhatsApp number?
It depends on your setup, because a number connected to the API has to be registered for it. Tell us which number you use today and we will explain your options before you decide.
How do I get started?
Send us your requirement on WhatsApp or email. We will explain the steps, including your Meta business details, number setup and template approval, and then guide you through them.
Talk to us about the WhatsApp API
Tell us what you want to send and how many messages, and we will explain the setup and pricing.